How to create and send an email campaign

A campaign is a single email you send to a group of people, like a newsletter or an announcement. Here’s how to make one.

Step 1: Start a new campaign

Go to Campaigns → New campaign.

Step 2: Design your email

Use the editor to write and style your email. You can:

• Add text, images, buttons, and links.
• Drag pieces around to build your layout.
• Drop in merge tags to personalize each email (like the subscriber’s first name). See Personalize with merge tags.

Take your time. Your work saves automatically as you go.

Step 3: Send yourself a test

Before anyone else sees it, send a test to your own inbox. Look for typos, check the links, and see how it looks on your phone. You can test as many times as you like.

Step 4: Review and send

When you’re happy, click Send to reach the review screen. This is your final checklist:

• Subject line: the first thing people see. Make it count.
• From name and address: who it’s coming from. The address must be on a verified domain.
• Recipients: choose who gets it: by tag, a saved segment, a custom rule, or everyone. See Tags and segments.
• Timing: send now, or schedule it for a date and time.

TinyCourier flags anything that needs fixing (like an empty subject) before it’ll let you send, so you can’t make an obvious mistake.

Step 5: Hit send

Click Send campaign (or Schedule campaign). That’s it! 🎉

What if I see warnings?

• “Issues to fix”: these must be fixed before sending (e.g. no subject, unverified address, account not yet approved).
• Spam score warnings: suggestions to help you avoid the spam folder. They don’t block you.
• Audience health warning: if your list has many “dead” addresses (no activity in over a year), we’ll suggest cleaning it first. This protects your reputation. See Why emails bounce.

After sending

Head to the campaign’s Stats to see opens, clicks, and more. See Understand your campaign stats.