Tags and segments explained

Sending everyone the same email works for a while. But the more you can send the right email to the right people, the better your results. That’s what tags and segments are for.

Tags: labels you stick on people

A tag is a simple label you add to a subscriber, like customer, newsletter, or webinar-signup. A person can have as many tags as you like.

You add tags:

• During an import (apply them to everyone in the file).
• On a subscriber’s profile.
• Automatically through a signup form.

Think of tags as sticky notes. You decide who gets which note.

Segments: smart, automatic groups

A segment is a live group built from rules, not labels you stick on by hand. You describe who you want, and TinyCourier keeps the group up to date for you.

For example, a segment could be:

Everyone tagged customer AND who lives in Germany AND who opened an email in the last 30 days.

Because it’s rule-based, the group updates itself. As people match (or stop matching) the rules, they move in and out automatically.

Which should I use?

• Tag when you want to mark people yourself (“these came from my checkout”).
• Segment when you want an automatic group based on what’s true about them (location, activity, tags, signup date, and more).

The best part: segments can use tags as one of their rules. They work together.

Sending to a group

When you send a campaign, you choose who gets it:

• Tags: anyone with the tags you pick.
• Segments: a saved segment you built.
• Custom: build a one-off rule right there.
• Everyone: your whole active list.

Start simple with tags. Reach for segments when you want to get more targeted.